Windows Hosting Microsoft Raises the Bar for Delivery of Live HD Online Video Using HTTP
To strengthen its ability to provide rich user experiences to consumers, Microsoft Corp. today announced plans to release Internet Information Services (IIS) Media Services 3.0, which enables delivery of interactive definition, high quality, smooth streaming live, along with new tools to simplify the process of delivering online experiences to Microsoft Silverlight. At the International Broadcasting Conference (IBC), September 11-15 in Amsterdam, Microsoft also previewed last function in the evolution of media in Microsoft Silverlight 4, including support native multicast support for connection management digital rights management (DRM), driven by Microsoft PlayReady technology. In addition, the company announced the launch of its IIS Smooth Streaming Transport Protocol Interoperable and Protected Areas (PIFF File Format) specification on the promise of the Community of Microsoft, helping to ensure openness and interoperability in the industry.
In the company’s booth at IBC, Microsoft and key partners, Envivio Inc., iStreamPlanet Co., Level 3 Communications, and TwoFour Digital display these developments and highlight how a growing number of clients, including Channel +, France 24, NBC Sports, Sat 1, ProSieben and TV 2, are taking IIS Smooth Streaming video for the rich, engaging experiences worldwide.
“Microsoft Silverlight allows us to expand our investment in Windows Media Player and provide greater accessibility and simplicity to our users. With Silverlight and PlayReady, we can run our Internet TV services such as foot + in most Internet browsers, as well as PCs and Macs, keeping a high level of content security, “said Frederic Vincent, manager of business development for Canal +. “Canal + is also very excited about the innovative technology of Microsoft IIS Smooth Streaming, which allows us to offer an amazing video experience on the web to our customers.”
Since May 2009, the key broadcasters around the world have used beta versions of Live Smooth Streaming, a new feature of IIS 3.0 Media Services, successfully broadcast some of the biggest events of the living world. These include the Tour de France and International 2009 Roland Garros French Open tennis tournament on television in France, the IAAF World Athletics Championships, FINA World Swimming Championships in both France Télévisions and RAI, the FIFA Confederations Cup South Africa 2009 at the RAI, and the Champions League Football BSkyB, as well as events such as Memorial of Michael Jackson on MSN Music inMusic and Sky News. In a joint effort with Microsoft, NBC Sports and others, Wimbledon Live delivered more than 6,500 minutes of live and on demand through a fluid high definition video (HD), the interactive experience of online video.
“With technologies like Live Streaming Smooth, we are furthering our commitment to providing cost effective, scalable solutions that provide the ultimate in true HD quality and improve the way the audience an experience of online video through Silverlight-based media players” said Scott Guthrie, corporate vice president. NET Developer Platform at Microsoft.
Media Services IIS 3.0 and Silverlight 3 together form the innovative platform that enables customers to deliver the highest quality online media experiences that the ability of online consumers have come to expect. Media Services IIS 3.0 is an integrated HTTP server-based delivery platform media streaming offering full HD up to 1080p, and provides real-time log analysis. The platform also enables delivery of PlayReady-protected content for both the demand and Live Streaming Smooth scenarios. Delivery formats H.264 and Advanced Audio Coding in IIS Smooth Streaming is also enabled in IIS Media Services 3.0.
Ongoing Commitment to the Community Development
Promotion of its commitment to providing developers with open access and the resources they need, Microsoft also announced today that it has released its IIS Smooth Streaming Transport Protocol under the promise of the Community of Microsoft. This will help others to create their own implementations of clients that interact with the IIS services media. Microsoft has also announced the publication of the specification of PIFF on the promise of the Community of Microsoft. PIFF The specification defines a standards-based file format that supports DRM interoperability (PlayReady DRM technologies and other third parties), and provides a unique level-based encoding format for a smooth audio and video content. In PIFF publication and IIS Smooth Streaming Transport Protocol, Microsoft intends to promote industry adoption of a video format optimized for Internet deployment, interoperability between a wide range of consumer devices, open and available to use by all publishers to enable the secure distribution and playback of high-value video.
In an early preview of Silverlight 4 means of specific features, Microsoft will unveil at IBC next generation movie experience PlayReady DRM-enabled advanced offline and outside the capabilities of the browser. These features will enable movie studios and retailers to provide the same rich interactive experiences through digital copying and distribution of the Internet as consumers get with DVD or Blu-ray. Silverlight will enable the 4 movie studios to go beyond these experiences and offer delivery network updates, specials and live events, and expand its relationships with customers beyond the purchase of a single film.
Microsoft also announced additional tools to meet the company’s commitment to support the developer community. A beta version of a development kit Streaming Player smooth, making it easier for developers to create custom players using the template will be available with the release of Media Services IIS 3.0. Developers can streamline the production of taking advantage of Silverlight video encoding and publishing capabilities of Microsoft Expression Encoder 3, now available as a standalone product for Microsoft Expression Studio suite.
Industry Partners Demonstrate Support for a seamless
To ensure the availability of a wide range of end to end solutions Smooth Streaming, Microsoft has worked closely with content distribution networks, encryption vendors and application service providers DRM which announced its support to the fluid in April 2009. At IBC, Level3 Communications LLC, Twofour Digital, Inc. Envivio Inc. and Microsoft iStreamPlanet accompany its booth to demonstrate recent work to implement and deliver a smooth and Silverlight solutions.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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