AdBrite Selects Cotendo CDN for Internet Advertising Delivery Network
“To continue our path of solid growth in the arena of competitive intensity of online advertising, we needed a content delivery network that could keep pace with our business as we expand beyond our current level of 21 million pages Delivery views every month, “said Gonen Wilf, AdBrite’s Vice President of Operations. “We realized in Cotendo CDN provider that meets our criteria for consistent performance, service responsiveness and appropriate technology.”
“Cotendo plays a critical role AdBrite allows to execute on their vision of implementing an industry leader in advertising market that is open and transparent, providing advertisers and publishers with more control than any other network,” says Ronni Zehavi, CEO Cotendo. “We are proud that we had to AdBrite for our advanced technologies and superior performance after a thorough assessment of the main Canadian suppliers.”
Wilf said the priority Cotendo technology was an important factor in the decision to use AdBrite Cotendo CDN service. “We liked the fact that Cotendo has developed a new technology that is the basis of DNS and CDN services, both for new features and integration of services,” he said. “It was important to get a CDN provider that offers an integrated DNS, and reduced the administration required.
Cotendo Facility was also an advantage. “To be transparent to our clients in the placement, performance and price, we know exactly how and where our content is delivered via a CDN. With reporting Cotendo real-time, we have this capability,” said Wilf.
Cotendo Another key differentiator was its ease of implementation and customization. “Cotendo presented a CDN that is particularly tailored just for us – that exactly matches what we need for our line of business,” said Wilf. “CRC Cotendo completely aligned with the way we work and save us having to adapt the process to a comprehensive settlement”. Wilf said Cotendo engineers were exceptionally sensitive support during the execution: “We have enjoyed a high level of interaction with expert staff Cotendo’s – the integration went well and we finished it in one day.”
Serving over 1 billion impressions per day in more than 100,000 sites, AdBrite is the Internet Ad Market. AdBrite has created a completely transparent sharing and effective advertising focused on maximizing the ROI for advertisers and publishers through best in class performance orientation and optimization technology. AdBrite auction-driven price, Real Time Bidding and API functionality along with a self-service interface management to give our customers unprecedented access to campaign information and total control. AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui companies. AdBrite, the Internet and the announcement of her Marketplace are trademarks of AdBrite, Inc.
Cotendo is a content distribution network and an innovator of software focusing on the technologies of CRC. Cotendo complete suite of applications for content distribution targets a significant unmet need that Internet content providers have the flexibility to implement and manage a sophisticated level of performance and cost. Cotendo is led by experts in intelligent content management and content distribution networks. Founded in 2008, Cotendo is funded by Sequoia Capital and Benchmark Capital. The company is headquartered in Silicon Valley, with R & D based in Israel.
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