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Apple and CES?

Submitted by on 14 January, 2022 – 4:32 am

The WSJ has added a correction to its story : “Correction : it’s not clear whether Apple will attend the 2010 electronics Show.  This post formerly said that Apple would attend.”. We’ve heard tons of speculation about the chance of Apple attending the big CES trade show in Jan , but The WSJ is reporting straight out that Apple plans to attend.  CES is devoting more floorspace to Apple this year. But will Apple attend? The WSJ is claiming it will.


( Credit : Tom Krazit / CNET ) If true, this would appear a little bit of a schizophrenic move.  In fact, Apple explained its call to leave Macworld ( which happens round the same time as CES ) by mentioning that it doesn’t need trade shows any more to get its message across, given its network of retail shops. We’ve tried to reach Apple for confirmation, even given the late hour, but haven’t yet received a reply.

Though the Book blog post references a dinner with newshouds and Gary Shapiro, who heads the organization that puts on CES in Vegas, it doesn’t attribute Apple’s move to Shapiro. “Apple plans to visit the show’s 2010 version, marking the 1st time in memory the Cupertino, Calif, consumer-electronics giant will be there,” the post reads. And it is going on to chat about how Shapiro, Head honcho of the electronics organisation, has invited Apple CEO Steve Roles to give a main speech at the show. “But nobody from Apple has gotten back to him,” the Journal post claims, referencing Shapiro.

In the meantime , while other bloggers have followed the Book piece, Engadget’s Ryan Block, who announces he was at the same dinner with Shapiro, is challenging the report’s accuracy. Shapiro “was terribly clear that Apple would not be exhibiting at CES 2010,” wrote Rojas, who was also at the dinner with Shapiro. “I’m honestly kind of surprised that anybody might have come out of the dinner with a post like this. He also observed the WSJ story didn’t attribute possible attendance by Apple to Shapiro.

“Shapiro didn’t say anything at the dinner that might be taken as confirmation that Apple would attend,” Ard recounted. “And it’s barely stories that Roles failed to return an invitation request. Ard continued : “Ironically, a lot of the conversation Tues. revolved around 3 subjects : Apple’s plans, CES 2010, and accuracy in journalism.

We’ll see how this story shakes out–at this point the Journal’s post is tough to judge as it doesn’t have any sourcing per Apple’s supposed attendance.  “The excellent news in all this,” Ard said, “is that Apple will probably have to declare one way or the other what its plans are awfully soon.”. What we do know is that without or with Apple, CES is intending to expand its Apple section from four thousand sq. feet to 25,000 sq. feet. The location will be called the iLounge Pavilion. Any one else having difficulty envisioning Roles in a Vegas lounge, even tho one that starts with the letter i?

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