Ballmer: Microsoft’s brand ‘means something’
Microsoft CEO Steve Ballmer hinted this week that his company sick brand has value to users, rather than rival brands, while at the same time, admits that he is seeing a lot more than Apple iPads deployed in the world would like real.
In a sitting with CNet News.com ‘s Ina Fried, Ballmer was asked if the wide variety of Windows phones 7 introduced this week Microsoft has an opportunity to promote a wider range of Apple, but perhaps not as much variety and confusion in Android space.
“I think we clearly have a much wider than Apple. There is really only an option in the Apple world,” he said. “I think the problem, if you do not have a minimum rate of the standard […] the mark does not mean anything to you. Our brand means something to you. This means something to the developer. Implies a certain level of consistency and high quality, which I think is important for the Windows Phone. ”
Ballmer, whose rulings in the mobile space recently cost him half his bonus, has also pressed Fried about how his company plans to match the battery life and instant-on capabilities of IPAD, which is denied response.
“I think tomorrow is probably best left for tomorrow and today things are better discussed today,” he said. “So today, I will focus on Windows Phone.”
However, fried served tirelessly to question after question tablet tablet, compared to Ballmer – who recently said that you can look in a room and how many iPads Mac and there – about their concerns with the number of iPads you’re watching reality.
“Of course to do more,” said Ballmer. “Of course we see more of what I wanted. One of them is more than I wanted.”
“On the other hand, depends on what people are doing,” he continued. “Certainly, someone who wants to sit and do an interview and take notes and move, are unlikely to find this device very comfortable. Do not stand on its own. There is a large screen and keyboard.”
However, the iPad has been outside for almost a year still does not face direct competition. With Ballmer recently claiming during an analyst meeting to forge a rival IPAD is priority No. 1, fried prompted him to offer a stadium within Microsoft’s answer to the Apple device.
“As I said, you will see a number of things from our partners, primarily around the holidays,” Ballmer said, without elaborating. “And then you get an improvement (next year), which highlighted, Intel, which will be very valuable, as its next generation of processors Oak Trail. It is also an important part of our roadmap.”