Blekko Launches New Search Engine
In a world dominated by Google search – with several other competitors struggling to maintain even – there’s a new search engine that launched today that aims to reduce the amount of spam in search results. The new search engine called Blekko and is the creation of Rich Skrenta, co-founder and former CEO of Topix community site. According to a post on the blog of Mr. Skrenta, Blekko is to enable users to obtain the results of the highly competitive search categories without spam in the results. As Mr. Skrenta at his post, “Being able to get into a category of spam, such as health, personal finance, hotels and even lyrics and find only the best sites uplevels the results immediately. From trusted sources, no spam. ”
Blekko is designed for search engines to define their own vertical search indexes. These narrow categories of search results are defined by a system called ‘slashtags. Tags within a defined vertical search. As described by Rich Skrenta, “all engine Slashtags vertical Blekko define people living in the same search box. Also allow you to do a quick search and vertical dynamics of each other.”
The idea is novel in that there is a human and social aspect to the search results. In theory this should reduce the number of spam results. However, there is a problem raised a few right off the bat – for its part, the search engine is configured to search only US-based. That’s fine if you are American, but there is another part across the globe who might want to see search results relevant to their own geographic areas (such as with Google at this time). The other obvious question about the claims of reducing spam is this: “If Blekko get into all popular and has high search volume – why not the same smart hackers are spamming Google’s search results just spam Blekko?. ” Furthermore – what makes engineers Blekko so sure they can keep up with a new method of spam that develop as a result of new methodology?
Here are some items I noticed in the performance of some searches to try Blekko casual. Perform a search for “The Merchant of host services” should have returned a number of a result to the merchant service provider HostMerchantServices.com. The company was not included in the results. I also noticed that when a typographical error arose, the search results were complemented by the Yahoo search results for your ads. Moreover, as was the search for the UK company dedicated server 34SP.com. As the results are from the UK to use, the company was not included in the list above as expected. Blekko also lists results in groups of 20 results at a time in front of Google, 10 at a time. Therefore, one moves a bit more to see search results.
There is a very interesting aspect to the search results themselves are new – the drill down the data available to them to each URL spidered. Take, for example – a network provider GoDaddy.com large mass housing market. If you check the results for the company name you can see that the results offer several options on each listing for further exploration. By clicking on the ‘SEO’ is a data page with some interesting things and several tabs of information including one for duplicate content. You can view the GoDaddy page ‘SEO’ here.
For more information about Blekko please visit: www.blekko.com, or read an article on Information Week Blekko here too.