URL shortening services offer users a method of including long web links in posts on services like Twitter and Facebook. The services first gained recognition with newsgroup and web forum users, but have seen an explosion in appreciation as a consequence of the extraordinary recognition of Twitter ( of the twenty posts now on my Twitter feed, 12 of them include a url shortened using one of these services ). Brinkster announces br.st’s angle in the URL shortening game will be the analytics it provides. According to Brinkster, br.st will do it better.
The company asserts br.st displays stats in the user’s own time area immediately, and can compare three metrics ( total, country, area / state ) graphically. “Each scan is done against the Google Safe Perusing list that’s updated each thirty mins. Links shortened using br.st can be included with a short post and sent to more than 10 social networking sites, including Twitter and Facebook.
The company also plans to introduce integration with Google analytics and image and file sharing in the approaching months. Nonetheless , it’s a tough market to get into, particularly since Bit.ly has the nod as Twitter’s default URL shortening service. This isn’t whining, as some have recommended, but an easy reality. Additionally , there is not any real understanding ( or perhaps a really established idea ) on a business model for a URL shortening service.
In that very same blog post, tr.im discussed “framing” URLs or interstitial advertisements as practical ( though undesirable ) sources of cash. Brinkster did not include any info about an intended business model, or any likely synergies between a URL shortening service and a hosting business in the br.st statement.
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