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Crash Course in Social Media

Submitted by on 17 May, 2020 – 4:32 pm

The Event will take place on Sept. 8th 2008 in TUCC Philadelphia / United States of America 

We’ve all heard the buzz words – web 2.0, blogs, Facebook, Twitter, but what do they really mean and how do arts organizations determine whether or not integrating social media will return real value? Want to learn how you can avoid being seduced by “shiny object syndrome” (technology hype) or overwhelmed by the number of strategies, tools and tactics? Then this full day session is for you!

In the morning session, we will cover the concepts of social media; ways a nonprofit arts organization can determine when a social media strategy is appropriate, what social media is and how to create an effective social media strategy. This workshop will demystify some of the tools and share examples of successful and not so successful strategies from the arts nonprofit sector.

After lunch, we get interactive with The Social Media Game: Selecting Web 2.0 Tools and Communication Strategies. Using a special deck of cards, participants will work in small groups to develop a strategy, identify challenges, and benefits to integrating social media tools and strategies in a nonprofit organization. Participants will leave the session with one or two ideas to implement back at the office and some additional resources for continued learning. We’ll also demonstrate various tools and techniques relevant to the discussion.


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