eNom Launches RichContent Website Service
In a chat with the Buzz , eNom’s VP of sales Chris Sheridan described RichContent, that has been in beta for months, went live last week and was officially launched at HostingCon Mon. . Sheridan introduced the service to the hosting community at HostingCon Mon. at a 9 hundred am session “Leveraging Content to distinguish Your Hosting Business.
The service, available as a reseller service to resellers of eNom’s web hosting and domain registration services, as well as to hosting providers that don’t resell eNom’s other services, provides web site operators with access to a massive base of content that may be inserted into their own sites thru a variety of widgets.
The target of the service, claims Sheridan, is to enable hosting suppliers to supply their clients a way of better engaging visitors to their sites, making more successful projects among hosting patrons. “If we do our job right,” claims Sheridan, “this is so straightforward and such a good end user experience that, essentially, the inspiring content will drive enough end user engagement that I would like to begin to see a lift on hosting renewals.
ENom has made a product-specific lander for the RichContent service, and is offering new clients a 30-day free trial to enable them to get an understanding of including the content on their sites. RichContent is founded on a network of content sites and a blog syndicating engine controlled by eNom and its parent company Demand Media.
The benefit to contributing blogs is the exposure offered thru syndication on some of the biggest reports sites online, and now on the pages of the smaller users of the RichContent service. According to eNom, the RichContent network sees more than three thousand pieces of new content added each day to above three hundred subject-based classes. The present base of content now surpasses 4,000,000 articles, videos and blog entries.
The content is merged into purchaser sites through 2 widgets, the first of which is a reasonably simple “related content” widget. “Customers will implant this code on their page,” announces Eric Newman general boss and SVP, social media, also in a chat with the Buzz , “and it should scan that buyer’s site and look for applicable tags and URLs and return to the content library at demand media, and return to them the important articles or blogs that we have on file in our library.
The customised “related links” widget displays links to contextually-appropriate related content next to the site’s own original content. “The key thing we would like to balance here,” asserts Sheridan, “is we are not trying to fight against the reseller buyer’s content. What we are attempting to do is be awfully complimentary to that content in a way that keeps the reader engaged on the site and permits them to observe the original content, but then read an eHow article or look at a video in accordance with that original content.
Now active, RichContent represents a unconditionally unique value-added service among hosting offerings, and one that would be intensely tricky to copy without access to a network of 10,000 contributing writers and 6,500 blogs glaringly a tricky resource to assemble. And Sheridan thinks that, like any good worth add, the service will add stickiness to a hosting service. But maybe more noticeably, it could truly impact the success of web site start-ups by giving them a boost on getting started with manufacturing content, leading to more renewals.
“A lot of our effort,” he is saying, “especially at HostingCon will be about how this content truly adds depth and breadth to these purchaser sites in a low upkeep way that keeps their users engaged and hopefully, in my view, keeps their clients replenishing those domain names and replenishing those hosting accounts.
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