FastHosts Launches New Business Study
While studies show that most business owners today realize the importance of having an Internet presence, seems to do much more to publish your website. Fasthosts Survey ‘of 430 small enterprises through a website, found that over 40 per cent at present do not use the data to assess if your site is working to support their business goals. During the first half of 2009, the vast majority of SMEs (83 percent) have analyzed the performance of their Web sites against its business plan.
Although half of the companies being happy with their websites and 43 percent see this as part of its marketing efforts, it seems that many companies simply do not know if your website is doing the right impact . Only 57 percent of companies keep track of your website performance for control of general statistics on the volume of traffic to your homepage. However, only 40 per cent at present to analyze their website visitors which refers to an essential element of effective online marketing. Furthermore, only 33 percent of the owners that their measure of search the site, click the percentages of each section of the website. This exercise can be invaluable in enabling a company to see where consumer interest and if the visitors are converted into sales.
Steve Holford, CMO Fasthosts Internet Ltd., said: “In the current difficult economic climate, the web has never been more relevant to each type of company in the UK. However, many companies continue to invest blindly in a web presence without verifying if it is earning their livelihood. Regardless of the scale of the project site, all companies will benefit from using simple statistics to monitor efficiency and ensure that every visitor is used to “.
Not surprisingly, over three quarters of the respondents (77 percent) make no evaluation of “payback” for their websites. Only 11 percent of respondents to judge the effectiveness of your website in terms of ‘clicks vs. sales “or” cost of the Web by the order. “It is worrying, research suggests that a significant number of companies, expectations for your website are quite low. 1 in 4 homeowners (23 percent) still believe that your site has potential to be a sales channel. Since the inception of its website, the majority of companies surveyed (62 percent) have taken no external advice on the effectiveness of your website.
However, nowadays easy to use tools are available to any business owner to evaluate the effectiveness of their website themselves. For example, Fasthosts offers customers hosting with a free tool MatrixStats, a graphical Web statistics provide a snapshot of how well the Web sites and domains are performing. Within a couple of clicks, business users can view their website in a variety of useful ways – traffic by geographical location, referral URL, the engine of search referrals keywords, the popularity of the page and length of visitor session. Every day, these tools can be a valuable asset for the rapid identification of problems with web design and navigation.
Holford added, “By taking note of your website statistics and make the necessary changes, many companies we work with enjoy a real fiscal impact. With greater visibility and sales of a successful web site, own a business grow faith in online markets and the role they can play in achieving a business plan.
As a main web host, Fasthosts offers a wide range of web solutions including domain name registrations, email solutions (including mobile email services), shared web hosting, dedicated servers, online payment services, reseller web hosting and feature-rich broadband packages.
(1) 431 UK companies with a Web site survey via electronic feedback form
Fasthosts is the UK’s number one web hosting company. Based in the UK and operating 24×7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel that provides customers with unparalleled online control, enabling them to manage hosted services including domain registrations, shared web hosting, business-class email, dedicated servers, software-as-a-service, internet merchant accounts and unlimited broadband. Fasthosts’ highly successful reseller channel has recently been rated Number 1 for reseller hosting by industry portal Web Host Directory.
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