Feeding the Twitter Beast with NTT America
“We see this all the time,” says Kazu Gomi, director of operations for NTT America, headquartered in New York. “An event that occurs and traffic increases. There is only one kind of event that raises either. It can be completely random.”
It never hurts to set aside a little extra space for a client so – especially since Twitter traffic is growing by leaps and bounds, and the general population of Web 2.0 companies served by NTT in northern California is also seeing strong growth patterns. NTT currently has approximately 60 employees in the region, roughly double the number five years ago. Employees are the strong demand for services so that NTT has opened a second data center in Santa Clara, California, adding 15,000 square feet of space for the total amount in the region of 150,000 square feet. The site is earthquake-proof (up to four seismic zone specifications), and are equipped with redundant power supplies and water cooling systems. It is supported by 10 multi-gigabit circuits that interconnect with NTT America’s 1 level spine.
NTT executives say the extra space is enough to handle the traffic, for now. Headquartered in San Francisco added Twitter as a customer in early 2008, back when it was another in a multitude of social media companies that have high growth potential and realized he needed a more stable service provider .
“We always like to focus on customers with high growth potential,” said Stephen Bloom, vice president of business development. “At some point, we made a connection with Twitter, I was looking for a reliable hosting company in time. Twitter was in motion at the time, but nobody ever could have foreseen the rapid growth they have seen in the past year and a half .
At that time, Twitter has become a cultural touchstone.
For those still outside the social media revolution, Twitter is the San Francisco-based service that aroused a sensation on the Internet, essentially taking a “less is more approach to the blogs (” microblogging “is the word Fashion is applicable), with messages (known as “tweets”) that are limited to 140 characters. To put this into context with regard to brevity, the phrase you are reading right now has 135 characters and 22 words. That’s too time to Twitter.
Instead of finding the stifling format, fans have adopted the service as a liberator. Cubicle dwellers word about their latest achievements, lofty or mundane, and essentially write a biography of themselves online in real time in the process. President Obama tweeted constantly during his campaign, as part of its multi-strategy social network output profile. The biggest names in bold in Hollywood and sports turn to Twitter to announce new versions, hires, separations, births and predictions game day. IT companies now regularly Tweet to make noise about their products, like the old school companies like Wal-Mart, Chevron and Home Depot. The NFL is faced with the controversy, in fact, more of an internal debate over whether players should be allowed Tweet – but if you must Tweet during games.
Given the craziness that is created, Twitter continues to gain a massive number of users per hour. We saw an increase of over 750 percent in traffic in 2008. Growth has continued going strong, with room to more than double its growth in March, by 131 percent to 9.3 million visitors, according to industry tracker comScore.
For NTT, the growth of Twitter, the social media companies and other customers has accelerated, so the additional space leased data center in the rest of the valley. To ensure the potency of Twitter and other customers, NTT taps highly reliable redundant power supplies, cooling and network connectivity with abundant growth potential. All of which are required for this growing market.
“They are a great success now, and growing exponentially,” says Gomi. “Other typical IT companies grow, but in a much more moderate. With a client like Twitter, we have to talk with them constantly and find out what kind of demand they’re seeing, so we can prepare to create the kind of capacity that will handle the traffic. ”
Another challenge: Twitter, along with other social networking sites like Facebook, experienced Internet “denial of service” in August, which closed the site of a reported two hours. The NTT prevention systems constantly monitor the traffic of Twitter erroneous packets moving between the good, down before they can do damage.
“It’s a constant challenge,” says Gomi. “You have to make sure you have adequate mitigation mechanisms in place, and that its filter system is doing its job.”
Like any company experiencing tremendous growth, Twitter is interested in increasing globalization, another necessity that makes his alliance with NTT more attractive. With its roots in Japan and around the Asian region, NTT has the resources already in place to help players build Web 2.0 presence there and elsewhere in the world to try to grow.
“We have the facilities and engineering support in Asia, New York and elsewhere,” says Bloom. “It’s part of the trend, with many customers in the U.S. start and expand from there.” We enable customers to acquire the services of the same in Asia, Europe and other regions that receive here in America. ”
Gomi and Bloom did not really have to look at a monitor NTT know what kind of uptime that are giving to Twitter because – you guessed it – that also Tweet. But more often about their activities after work.
“If I’m tweeting,” Bloom said with a smile, “usually something fun to share one of my children, he said that day.”
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