First-Ever Coordinated Online Safety Message
An unprecedented coalition of government, industry and nonprofit today unveiled the public awareness message for the first time united to help all online digital citizens stay safer and more secure. The message – Stop. Think. Connect ™ -. It was revealed on the opening kickoff of the National Cyber Security Awareness Month, held each October, and will appear in the world. Starting today, the new message will reach millions worldwide through a variety of online and offline marketing, advertising and publishing.
The goal is to help all citizens use digital universal behavior to protect themselves, no matter what you are doing online or how it connects to the Internet. Hopefully this will lead to a culture of cyber awareness that security measures in line to become second nature in our daily lives.
“‘Stop. Think. Connect.” It is a simple and applicable message that applies to all as we connect to the Internet from a variety of devices, including laptops, personal computers, smart phones and game consoles, “said NCSA Executive Director Michael Kaiser.” Taking a moment to assess quickly than we can access the Internet, provide information or participate in the largest online community can increase our sense of personal safety, confidence and peace of mind. ”
The creation of the unified message was the result of an intensive collaborative effort in the last year of the Online Consumer Security Messaging and Security Convention, an effort organized by the National Cyber Security Alliance (NCSA), the Anti-Phishing Working Group (APWG), the key industry leaders, government agencies and nonprofit.
“Our research confirms that consumers are eager to take personal control of their online actions and wanting to learn more about keeping safe online, not only for themselves and their families but also for the online community,” said APWG Secretary General Peter Cassidy, the lead author of the project plan for the Convention messaging. “The ‘Stop. Think. Connect.” awareness theme emerged from our in-depth study of online security, attitudes and behaviors and we are honored and delighted to see this message of consciousness essential to undergo the action in October National Cyber Security Awareness Month. ”
The message is designed to be a simple, but effective consciousness can be easily understood and applied by everyone, like other public safety campaigns, such as “look both ways before crossing the street” and “Stop, look and listen. ”
Stop. Think. Connect. Moving ™
The coalition members enthusiastically promoting the messages of the national campaign for a broad audience in the United States and other countries at public events, through print, broadcast and online social media and advertising campaigns . Examples include:
AT & T continues to lead the industry with their brands “in the cloud” for cyber security. The company reaffirmed its commitment to cyber security education in multiple initiatives aimed at communicating the message of the campaign “Stop. Think. Connect.” among customers, employees and key stakeholders. In October, AT & T page bill consumers and the att.net home page will refer to the “stop. Think. Connect.” campaign and paid directly to AT & T website online security for more information and tools, such as anti-virus software on how to stay safe online. AT & T is also planning several activities to bring the message of the campaign in internal communications regarding National Cyber Security Awareness Month in October to help educate employees about the importance of cybersecurity and provide them with resources to improve their security online personal, protect their families and friends, and discuss cyber security in their local communities.
Hundreds of volunteers from Massachusetts employees EMC and RSA Security Division devotes a full month of service in classrooms and youth groups by teaching school-age children in 22 states and 6 countries about safe online behavior and responsible the NCSA Cyber Security Awareness Education Volunteers (C-SAVE) curriculum. In addition to the advertising of a month-long advertising campaign, the company also is launching a fun and educational “Stop. Think. Connect.” song and music video as part of its National Cyber Security Awareness Month.
ESET incorporate the message of “Stop. Think. Connect.” in the activities of existing cyber security awareness of their “Our eCity Security” initiative. Securing our eCity (OEEC), a public-private partnership between local businesses, government and police has grown to include national and international stakeholders. To follow the work of the “stop. Think. Connect.” campaign, OEEC being built in the proactive attitude that the city of San Diego for the cyber awareness, education and training, through a number of billboards and public service announcements highlighting the “stop. Think. Connect.” message. He has also taken the message line with cyberbullying awareness videos and other educational guarantees both the OECS website, business partners and various social media channels. In addition, OECS will hold its “Second Symposium on Cybersecurity and the first annual Cyber Security” on 7 October.
Facebook worked with NCSA, APWG, and Involver to develop a “Stop. Think. Connect.” safety testing is hosted on the Facebook page Security. People taking the test can test their knowledge and learn best practices to stay safe and secure online. After completing the questionnaire, to be able to send a card to your Facebook wall and share tips with your friends. Facebook is the promotion of the trial of updates to news feeds from more than 2.6 million people who have tasted the Facebook page Security and more than 20 million people who have tasted the page Facebook. Facebook has also donated 35 million ad impressions worldwide in the month of October to promote both the test and message.
Microsoft Online Privacy and Security Education page will feature the “Stop. Think. Connect.” messaging, as well as a series of tips, advice and guidance.
Verizon is a participating company that plans to use the campaign as a cornerstone of a year-long global focus on the importance of cybersecurity. campaign on several fronts to Verizon customers traveling to consumer and business, employees and partners, and other key stakeholders such as shareholders and partners of government. The company continues to place a strong emphasis on “baked-in” security, ie products and services are already included security level. Verizon also plans to conduct safety education sessions for employees, consumers and business customers, sharing safety tips on-going through various online channels such as Facebook and Twitter. Verizon also continues to develop new products and services that protect online customers.
Visa Inc. is promoting “Stop. Think. Connect.” and provide additional education for holders of payment cards to be safe while online transactions. A new online resource http://visasecuritysense.com campaign supports the NCSA with skills to protect your account information, avoiding the payment card fraud and resolution for use of unauthorized cards.
The process to develop a Unified National Post Online Security
In May 2009, Obama’s Cyberspace Policy Review calls for the creation of a national public awareness campaign focused on cyber security. The White House said the need for a campaign that will ensure online security as the “Smokey Bear” campaign made for the prevention of forest fires and the “Click It or Ticket” campaign was seatbelt safety.
In the spirit of these programs, the Online Consumer Messaging Security and Safety Convention was organized by the APWG and the NCSA. In fact, the APWG was already working on the development of the Convention messaging committee of the organization in March and April 2009, recruitment of members of the first convention of the organizing committee messaging and mapping course of the project.
The Convention currently has a diverse membership of business enterprises and public institutions such as ADP, AT & T, AVG, Costco, ESET, Experian, Facebook, good research, Google, Intel, Intuit, McAfee, Microsoft, PayPal, RSA, The Security Division of EMC, Science Applications International Corporation (SAIC), Symantec, Trend Micro, Verizon, VeriSign, Visa, Wal-Mart, Webroot, Yahoo, the National Institute of Standards and Technology (NIST), the Initiative National Cyber Education (NICE) U.S. Department of Homeland Security (DHS), U.S. Department of Justice, Office of Justice Programs, U.S. Internal Revenue Service (IRS) and the U.S. Social Security Administration (SSA).
The convention selected “Stop. Think. Connect.” message after a process of one year of membership meetings, research, focus groups, opinion polls and industry and government collaboration. Consumer research carried out with the mind heart Strategies revealed that 96 percent of Americans feel a personal responsibility to be safer and more secure online, while 93 percent said that their online actions can protect not only friends and family, but also help make the Internet safer for everyone around the world.
The study also revealed the need for simple, easy to understand, actionable resources and tips to help ensure their safety and online security. Access to this information equips and enables users to make more informed decisions – even before they come online, the survey found.
In general, the study found that Americans feel safer in line when it is taking action for their own personal Internet security. Sixty-one percent believe that much of the online security and safety falls under his personal control, and in line with the feelings, 90 percent said they want to learn more about keeping safe on the Internet.
About the National Survey
Heart Mind Strategies conducted the national online survey with 1007 U.S. adults between 18 and May 21-25, 2010. The survey was part of an extensive analysis of online behavior and attitudes of NCSA and APWG.
About The National Cyber Security Alliance
The National Cyber Security Alliance is a nonprofit organization. Through collaboration with government, business, nonprofit and academic sectors, the mission of the NCSA is to enable digital citizenship to use the Internet safely and securely to protect themselves and the technology used and digital assets we all share. NCSA is working to create a culture of cyber security and safety through education and awareness activities. Www.staysafeonline.org Visit for more information.
About the APWG
The APWG, founded in 2003 as the Working Group Anti-Phishing is a global industry, law enforcement and government coalition focused on eliminating identity theft and fraud that result from the growing problem of phishing, email spoofing and crimeware. Membership is open to qualified financial institutions, online retailers, ISPs, law enforcement and solution providers. There are over 1,800 companies, government agencies and NGOs participating in the APWG and more than 3,600 members. The APWG’s Web site offers the public and industry information about phishing scams and email, including identification and promotion of pragmatic technical solutions that provide immediate protection.
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