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Google gets into DNS – GOOG

Submitted by on 26 March, 2016 – 4:34 am

Google has launched a new service it hopes will increase the speed and performance of Web users.

The Internet search and advertising company has inaugerated public DNS service that users can configure access through their own Internet connections.

DNS servers translate domain names human reading physical IP addresses of Internet, email and Internet servers, allowing users to navigate using “Uniform Resource Location (URL) names instead of numeric addresses actaally quad-point used to access servers on the Internet.

DNS services are normally handled by the service provider of Internet users (ISP). But Google claims that its own public DNS service that provide a better performance than most ISPs currently offer.

“The average Internet user ends up making hundreds of DNS lookups every day, and some complex pages require multiple DNS lookups before starting the load,” said Google product manager, Prem Ramaswami in a Google blog.

“Our research has shown that speed is important to Internet users, so that in recent months several of our engineers have been working for improvements in our public DNS resolution for web users’ surfing experience faster, safer and more reliable. ”

Ramaswami said the aim of the new Google DNS service is not simply accumulate the customers but also to encourage ISPs everywhere to improve the performance of their own DNS services.

Those wishing to opt for Google as your DNS provider will delve into their network settings and configure to use the IP address 8.8.8.8 and 8.8.4.4 as primary and secondary DNS servers.

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