Halloween Shopping Rush Provides Cyber Monday Preview
“Cyber Monday” is known as a day of shopping online over the holiday season, however, before Halloween, e-commerce companies saw a glimpse of the volumes of online shopping retail are affected in the next month.
According to a post on the blog of Tim Callan, a manager of product marketing for the division of VeriSign SSL, the so-called “e-Hallow’s Eve” is the day that most online transactions take place before 31 October. Callan notes Eva e-Halloween is significant, since a quarter of consumers spend more on Halloween than any other non-holiday gifts, totaling approximately $ 5.8 billion.
Callan said on the eve of Halloween and “fell on 25 October, when the seal of Symantec, VeriSign was seen by consumers on web sites 250 million times – that is equal to the number in the Cyber Monday last year.
Given these high volumes of online shoppers, e-Halloween Eve should serve as a reminder that online retailers must prepare now to avoid performance issues Web Cyber Monday, which is expected to fall on 29 November.
In each of the two previous years, spending U.S. Cyber Monday amounted to over $ 880 million, according to published reports in Fast Company and Computerworld, and online shopping is expected to increase from last year.
Web application performance management Coradiant (www.coradiant.com) has announced a list of best practices that IT professionals can implement to cope with the flood of traffic.
The company advises retailers to lock all code changes and infrastructure in at least one month before the holiday shopping season in busy. They should create automated baselines before the rise of normal traffic, allowing them to easily detect and notify the first sign of performance issues website. According to the last point, organizations must continuously measure the end-user experience worldwide to detect the response remains. And finally, you must isolate the cause of every problem quickly and fix it before it snowballs into a bigger problem.
“For CSN Stores, Web performance measured from the end user is the only way to measure actual performance shopping site,” said Steve Conine, president and co-founder of e-commerce company CSN Stores (www . csnstores.com), which operates 200 shopping sites. “For e-commerce providers like us, the competitors are a click away. We are able to measure – in real time -. How long does it take for consumers to interact with our shopping sites and check out the articles, so you can proactively identify problems that our customers experience before the impacts of sales during the critical holiday season ”
In fact, the growing complexity of Web deployment, which involves the interaction of rich applications, third party applications, the delivery tag, changing virtualized infrastructure, and middleware tangles, makes the end user is the only stable reference point .
“Taking the time to put some preventative measures in place now may be the difference between a good holiday season and bad, when final earnings are counted,” Coradiant president and chief operating officer Ali Hedayati, said in a statement. “In addition, retailers must monitor their sites throughout the busy shopping season to maintain their performance for what is expected to be a strong year for online purchases.”