Internet could be newspapers last hope
A “bold transformation” is the way in which the Detroit Reports and The Detroit Free Press are attempting to spin their call to restrict home delivery of their papers to a few days a week.
Whilst both declared Tues. that they are going to continue to distibute standard papers at newsstands 7 days every week, they are the 1st daily papers from a major town to cutback home delivery. “The dynamics of delivering information to audiences has changed forever due to technology,” claimed a jointly released statement from the papers.
“The economics of the paper business demand change to survive.”. Incorrect , claims Alan D Mutter, a previous correspondent who’s now handling partner of Tapit Partners, a grouping of information-technology advisors. He asserts the papers had run out of options and were down to 2 : Either jump to the Internet or close.
“The call to desert seven-day home delivery in Detroit wasn’t a bold strategic initiative but a last-ditch effort to save 2 failing newspapers,” Mutter wrote on his blog Newsosaur. Mutter quoted a nameless previous executive from Gannett, parent company of the Free Press, who claimed to have data of management talks from last summer.
“We saw the papers as continuing to deteriorate–and that was before Lehman ( and the economy fell down ) .”. By all prospects, the Detroit papers, and The Christian Science Monitor, which commented that it intended to stop printing papers on an once a day basis beginning in Apr, try to save themselves from reader detachment and vanishing ad income by migrating to the Web.
Now, the sole hope for papers is if they can make a business out of internet publishing.