Loyal Gap Customers Outraged over new Gap Logo
NEW YORK – A new logo is a gamble. You can brighten the image of a company – or angering loyal customers.
The gap lesson learned the hard way, after debuting a new logo early this week immediately sparked a backlash from customers. Now the dealer says it is rethinking the change.
new flagship store updates its predecessor of 20 years with a smaller blue box sitting on the “p” in Gap.
Since the debut the logo on Monday, Gap (GPS, Fortune 500) customers have been raiding the social media sites like Facebook and Twitter to tell friends – and business – how they feel about the new logo.
“This is the worse idea Gap has had. I’ll be sad to see this change take place,” wrote one Facebook user’s page on Facebook Gap. “If the logo is put on the clothes [store] is not going to [er] long bought with the gap. Really a nuisance because 90% of my clothes have been bought there in the past 15 years.”
To appease the disappointed customers, Gap responded immediately to the view – and called for better ideas.
“We know this logo created plenty of buzz and we are delighted to see passionate debates deployment! So much so that we are asking them to share their designs,” the company said on its Web site Facebook on Wednesday. “We love our version, but would like to see other ideas. Stay tuned for more details in the coming days on the draft public procurement.”
0:00 / 6:05 megaphone Gap logo, MSFT, ADBE
Marka Hansen, president of Gap North America logo on Thursday defended the Huffington Post, writing on a blog that the measure brings the modern age gap.
“We want our customers to take note of the shortcomings and see what it means today,” he said. “We chose this design because it is more contemporary feel. Honour our heritage through the blue box while carrying out.”
The lack of progress is the difference in stock prices, that $ 18.25 has been reduced by 13% year to date.
And sales have been declining for some time. Major retailers reported same-store sales results earlier this week that greatly exceeded expectations, but the difference was one of the only companies that recorded a drop in sales. The retailer said sales fell 2% in September, describing it as a “challenge” per month.