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MidPhase Study Says SMBs Hit by Recession

Submitted by on 16 September, 2020 – 4:32 pm

Surveying more than three thousand of its SMB purchasers, MidPhase asked buyers about changes in their cash and the explanations for those changes, with a chain of questions on their hosting needs and selections.  According to the study, 58 % of purchasers indicated a decline in cash from five p.c to above sixty %. One of the important reasons cited was the issue of finding new customers.   MidPhase says many customers suggested that they have tried to create new money streams thru online business, with sixty % replying that they’re “supplementing their existing earnings with a web presence.” More than 47 % say their web presence will represent less than 10 p.c of their earnings.

Most of them predicted that amount to grow. MidPhase is one of several hosting corporations ( Fasthosts and The Planet among the others ) that have latterly begun conducting and publishing consumer surveys as a method of gathering info about their target audiences while also getting more expert in the wants of the purchasers they serve. These projects suggest the 1st steps in a trend toward placing worth on in-house research in the hosting business. Actually , hosting providers understand the price in the appearance of thought leadership in whatever market they decide to serve. Hosting software company Parallels latterly chosen previous Tier 1 Research associate Joshua Beil to make a research practice inside its business.

“People are logging on to make money,” claims Bollinger. “A inspired individual can have a new business successfully running in a matter of a couple of days ; and we are providing the tools to do it. 71 % of the respondents asserted they looked at 3 or more hosting corporations before picking Midphase and seventy p.c claimed that our products and services were vital to the success of their businesses.

This indicates our patrons carefully chose a hosting partner that would enable them to succeed. Lots of the survey details, together with some nice graphical representations and charts of the results are available in a post on the MidPhase blog.

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