Miva Merchant Launches Hosted Service
In an interview published on Monday practical e-commerce web site, editor Kerry Murdock described a new product from Merchant shopping cart software developer Miva (www.mivamerchant.com), an online store hosted solution.
In a long interview with the Executive Vice President Rick Wilson (also a regular blogger buzz), Murdock discusses in detail the new company MIVA Merchant is described on the website of the company simply as Miva Merchant and Miva Merchant internally as SaaS.
Right off the bat, the interview addresses the issue that is probably of greater interest to hosting providers – basically, “What about web hosting providers?” Murdock asked whether Miva Merchant is the abandonment of the armies of the third party, the channel that has, until this point, distributed the products of the company.
“We are not abandoning our partners welcome to all,” Wilson says in the interview. “We realized that it is … that people who currently have relationships with computers often are resellers, are often designers or web developers and ecosystem works perfectly. We want to continue supporting and providing the support of indefinitely.
Wilson says the market of services of the shopping cart has changed since the company began offering its products. Small traders coming online today to see the company’s competitors, says Wilson, virtually all of which offer a hosted version.
It is a movement in some respects similar to that Microsoft did last year when he began directly host a basic version of its Exchange email platform – a product that has always been very popular with dealers, who provided the product to their customers – and is almost certain to draw some of the same criticism, namely that the company should not compete with its dealers.
Some of the comments from Microsoft at the time fairly accurately apply to this situation as well. At that time, Microsoft said it had no desire to compete for the host foreign exchange market, which offered a solution that would help consolidate and add to the popularity of the product on the market and that the best market opportunity for resellers change was to offer a differentiated product exchange value-added features (support for BlackBerry would be an obvious example).
There are certainly a community around the Miva Merchant software customization, and Wilson, said in the interview of e-business practices that the company is not competing for business partners host.
“If a trader comes to me that you are using our partners first reception and said, ‘Hey, I’m on the ABC host here and we know that is one of the best hosts Miva. Should I change to you? The answer is no. Stay where you are. ”
It also says (not antagonistic) that a series that might have this signal as an impetus to seek other comparable software vendor Shopping Cart is they all offer a hosted version (this is true, that I was able to discern through A limited amount of recognition that look about him) and that Miva Merchant is actually quite late for this part of the game.
Miva Merchant is offering hosted e-commerce sites in three varieties, priced at $ 59.95, $ 89.95 and $ 129.95.