Nintendo cutting Wii price by $50 to $200
The Wii game which senses motion control without relying exclusively on the buttons and levers, is the top selling console worldwide. The new $ 199.99 Wii include Wii Remote controller, Nunchuk controller and Wii Sports software.
“Our research shows that 50 million Americans to become players think, and this point more affordable prices and our wide range of new software means that many of them can now make the leap and find experiences that appeal to them,” said Cammie Dunaway, executive vice president of sales and marketing, in a statement late Wednesday.
Speculation about a price cut had increased after the other two console makers, Sony Corp. and Microsoft Corp., reduced prices on its systems in August. And consoles video blog Kotaku has published what it said were pictures of the brochures of major retailers advertising a price cut coming.
Console price cuts are customary for the video game industry after the systems have celebrated a birthday or two, because they help attract mass audiences who do not want to spend large amounts of cash.
The recession, however, has made them even more important, especially in game companies are preparing for the holiday shopping season, when the game industry makes most of its money. Without the price reduction would be difficult to attract budget-conscious shoppers to buy the machines.
Nintendo had been the only one of the three console makers to abandon a price reduction so far. But he also began to fall in a lower price when launched in 2006. With a price cut of $ 50, the Wii will link to the lower end Arcade Microsoft Xbox 360 as the cheapest. After $ 100 price cuts in August, Microsoft Xbox 360 Elite and PlayStation 3 from Sony Basic now cost about $ 300.
The price cut comes just ahead of the big game releases for the company – Wii Fit-Plus on 4 October and the multiplayer New Super Mario Bros, Wii on November 15. Nintendo is also launching a tour next month of sampling to present its games and hardware for new players. Reggie Fils-Aime, Nintendo of America president, told The Associated Press that the number of samples are expected about a million gamers a chance to try any of the titles from Nintendo.
Overall, the price of new releases of Wii games and sampling series are designed for Nintendo’s position for a strong holiday season, Fils-Aime said. He noted that 170 third party titles for Wii will be launched later this year, and 150 games for the Nintendo DS handheld devices and DSI.