Online payment startup Zuora wants to rescue newspapers
The founder of online payment specialty startup Zuora made his remarks at a technology conference like DEMO emerging unveiled a service that allows news organizations to customize the way to charge readers on the websites.
“Free is really killing the media industry,” said Tzuo as demonstrated Z-Commerce for the Media.
“We have to save journalists, someone has to keep the government honest.”
The California-based company cited a recent American Press Institute where more than half of the newspapers surveyed said they were considering charges for access to stories online.
Z-Commerce offers simple tools for news organizations to customize pricing systems based on their preferences and needs, with options ranging from small amounts of cargo through the history of monthly or annual subscription offer.
“Chances are, regardless of the model to start with the willingness to be completely different a year from now,” said Beagle Research managing principal Denis Pombriant.
“Companies need a platform monetization Journal flexible, allowing them to experiment with different packages, bundles and pricing plans.
The Wall Street Journal announced last week it will begin charging for access to newspapers on mobile devices like the Blackberry or Apple iPhone October 24.
Wall Street Journal owner Rupert Murdoch, has made public its intention to launch The rates for online access to other papers of his media empire.
“We believe it is absolutely viable, is not an all or nothing approach, where everything has to be free,” said Tzuo to get Internet users to pay for news content are used to getting online at no cost .
“It’s not a question of” Will people pay? “It is, we can give the newspaper industry right tools to learn how to become an online world? We’re hoping that we call Rupert.
Popular blog GigaOM Web 2.0 already uses Zuora “Z-Commerce software tools to generate income.
“It’s time to evolve the way to distribute content online, providing customers with premium subscription products, in addition to high quality content ad supported,” said executive director Paul GigaOM Network Walborsky.
“The writing is on the wall for media companies, free is not a sustainable business model.”
How online readers to pay for news still promises to be a tough sell, according to Philip Sanderson, managing director of IDG Ventures who was among the main innovations of electing judges in DEMO.
“I do not know if (Zuora) may resolve the problem of whether newspapers will give people their money, but have a very good technology,” the judge DEMO Jennifer Zeszut, CEO of Scout Labs.