VeriSign Urges Businesses to Prepare for Holiday Season by Fostering Trust
With Cyber Monday, the busiest day for online shopping holiday season looming, the Internet infrastructure services provider VeriSign (www.verisign.com) is reminding companies that visual tranquility provided by the VeriSign Trust could help online sales.
In support of this message, the company offers its VeriSign Trust for just $ 1 in the 1-year subscription (normally priced at $ 299) for Wednesday, November 3 only.
The company said it expected to offer a day will help online businesses prepare for the holiday season, when millions of consumers and businesses to head online to research companies, brands and products.
The VeriSign Trust offers a way to increase trust, and transaction traffic for sites that do not require Secure Sockets Layer, but still have to ensure visitors are on a trusted site. These businesses include online content publishers, web sites with advertising, small business online, and even e-commerce sites, shopping carts which are managed by a third party service.
According to a recent announcement, the VeriSign Trust Global Affairs helped people (www.go2gvc.com), which provides brand and marketing services to schools, double the number of orders for couples, and increase income by 70 percent. The VeriSign Trust helped the company increase search engine traffic, increase conversion rates and online broadcast partner authenticity.
In each of the two previous years, spending U.S. Cyber Monday amounted to over $ 880 million, according to published reports in Fast Company and Computerworld. The evidence suggests that online shopping for the winter holidays this year will be even greater.
In addition to using a “Seal of Trust”, there are several things that Web site administrators should prepare for holiday shopping, according to the Web application performance management vendor Coradiant (www.coradiant.com).
The company advises retailers to lock all code changes and infrastructure in at least one month before the holiday shopping season in busy. They should create automated baselines before the rise of normal traffic, allowing them to easily detect and notify the first sign of performance issues website. According to the last point, organizations must continuously measure the end-user experience worldwide to detect the response remains. And finally, you must isolate the cause of every problem quickly and fix it before it snowballs into a bigger problem.
Handled properly, organizations can be free to enjoy the added traffic and revenue from gift buying consumers or businesses seeking to use the rest of the departmental budgets the year.