Video and Search ads Looking good
Online advertising could be pulling, but one researcher firm expects the market for video adverts to grow forty five % to $850 million in 2009.
An eMarketer study released Tues. outlook more expansion in years ahead : $1.25 bn. in 2010, $1.85 bn. in 2011, $3.0 bln in 2012, and $4.6 bill in 2013.
That is excellent news for sites like YouTube that are attempting to build a web ad market around video, though the dimensions of the market is still made to look small by other sorts of adverts. The company also had a comparatively rosy outlook for search ad spending, which pays Google’s bills and which provided lots of the impetus for Microsoft’s try to get Yahoo. “While search selling isn’t downturn proof, it is recession-resistant, with spending expansion in 2009 at 14.9 p.c, to $12.3 billion,” eMarketer related. EMarketer forecast search-ad spending would increase to $13.9 bln in 2010, $15.6 bn. in 2011, $17.7 bln in 2012, and $19.5 bill in 2013. Television adverts, in the meantime, will shrink from $69.8 bln in 2008 to $66.9 billion in 2009, then down to $67.2 bill in 2010. The company also envisioned a new money model in 2009 for social networks, sites that so far have fought to make an enormous business out of advertising. “E-commerce will be a growing income stream for social network sites. Expect both MySpace and Facebook to reinforce their self-serve advertising systems to permit purchasers and businesses to buy and sell real-world products and services,” eMarketer declared.
E-commerce overall is anticipated to grow 4.1 p.c from $136.8 bill in 2008 to $142.4 bln in 2009.
I am just wondering if the way I see the economy going if these numbers will stand up or slow or drop for 2009.