Video Game Sales
Nintendo and Microsoft sales led a fifth straight month of US retail computer game sales declines, while Wii sales plunged in spite of a powerful debut for Motion Control And headliner Wii Sports Resort. Microsoft’s Xbox 360 continued to exhibit trend-bucking YTD expansion staying power, up 17 % for the 1st 7 months of 2009, making it the sole console so far to show expansion in 2009. Nintendo controlled software sales with often long established titles, while the Xbox 360 version of NCAA Soccer 10 sold 140k more copies than the PS3 version.
YTD sales stand at $8.16 bill, down 14% for a similar period of time last year. How utterly has the train jumped the tracks? NPD Group’s Anita Frazier announces the last 5 months of 2009 will have to register store sales of 11% or more than the last 5 months of 2008 to come in flat. There’s reason to think it’s possible, and Fraizer points towards games like Madden, The Beatles : band, Radiance three : ODST, and Call of Duty : Modern Warfare 2 as applicants for a back-five sales recovery. Hardware sales were down tolerably to sharply for all platforms in July.
From last month, Nintendo’s DS and Wii sales each slipped 30 percent, the 360 16%, the PSP 15%, the PS3 16%, and the PS2 29%. Year-over-year, Nintendo’s DS was only down 11% but the Wii crashed to earth with a 54% drop off July 2008 hardware figures. The Xbox 360, which was at this time last year just below the PS3 in July’s reckoned hardware numbers, was in the margin of mistake at 1% down ( 203k vs. 205k ) compared to the PS3, which slipped 46% ( 122k vs. It seems like 2009 is turning out to be Microsoft’s show. Recounted Frazier : “The Xbox 360 is the sole console system showing a unit sales increase YTD, while the NDS has the highest sales of all hardware platforms both for the month, and year-to-date.
The upside of NCAA Soccer 10’s numbers with mixed sales of 689k units across all platforms is that it’s selling similar to last year’s NCAA Soccer 09. That’s similarly a drawback, since it’s technically selling comparable to a game that came out a year ago–when everyone’s US hardware install footprint was much littler.
Wii Sports Resort was the unsurprising winner, notching up “a 2.5% attach rate to the hardware install base,” according to Frazier. Really, nothing much to see this month. The 2 salients : The PS3’s longstanding sales slump is sort of definitely due to its boutique pricing at that point, and Nintendo’s Wii might have eventually topped, given the up to date exaggerated declines in month-over-month sales.
Also : remember that Wedbush Morgan researcher Michael Pachter is envisioning a return to profitability this month.
Tags: down, ds, football, hardware, last, last five months, last year, month, ncaa, ncaa football, nintendo, ps3, sales, sports, sports resort, wii, wii sports, wii sports resort, xbox, year, year-to-date