Warner music videos returning to YouTube
“We are pleased to announce that the Warner Music Group’s artists are returning home to YouTube,” said Chris Maxcy, director of music associations Google-owned YouTube.
The deal allows Warner to share in advertising revenue and post your own ads on channels devoted to artists of the study, according to YouTube.
Warner will also make money from ads placed on user-generated music incorporating fragments so that the study holds the copyright. Time Warner music will gradually return to YouTube in the coming months, according to Maxcy.
“We believe it is a victory for artisans and fans from around the world,” Maxcy said on a conference call with reporters.
Warner Music Videos, the home of Eric Clapton, Kid Rock, Madonna, Red Hot Chili Peppers, Green Day and the music of other rights have been removed from YouTube in December amid disagreements over a new licensing agreement.
“We have reached a new, broader agreement with Google and its YouTube subsidiary, WMG will bring new content to the service as soon as the end of the year,” Warner said in response to a question from AFP.
YouTube users will have access to material from Warner artists and composers, enjoy “enhanced user experience on YouTube with a feature-rich, high quality player and premium channels greater,” Warner said.
The multiyear agreement covers the complete catalog of Warner Music, according to YouTube, who declined to give specific financial details.
With Warner on board, YouTube now has artists from all four of the major music labels, along with hundreds of independent labels.
“This points to the fact that we were able to partner with the industry,” Maxcy said.
Music channels are among the most popular YouTube account and billions of videos viewed.
Warner was the first major label to reach a deal with YouTube to serve its online music videos.