FDA Looking to Regulate E-Cigarettes
The growing success of the electronic cigarette is being fulfilled by the FDA in an attempt to regulate the devices and cartridges of nicotine / components such as drugs.
Last week the Food and Drug Administration (FDA) sent letters to five of the electronic cigarette – E-CigaretteDirect LLC, Ruyan America Inc., Gamucci America (Smokey Bayou Inc.), E-Cig Technology Inc., and companies Johnson Creek LLC – “warning of various violations of the Federal Food, Drug and Cosmetic Act, including unsubstantiated claims and poor manufacturing practices.” Similarly, some states are already moving to ban the devices.
The marketing electronic cigarettes as a way to quit smoking real cigarettes appears to refer to the FDA. After testing 18 e-cigarettes from two leading vendors in July 2009, the FDA found carcinogens and toxic chemicals. These tests were met with strong opposition from industry leaders such as defective. The position of the manufacturers is that the devices are still much less harmful than, and a much healthier alternative to regular cigarettes.
Green nicotine, for example, advertises its products as the elimination of secondhand smoke and no carcinogenic chemicals. Do not offer fruit-flavored varieties (known to attract minors), and argue that their e-cigarettes deliver a “clean” nicotine fix as some competitors. Furthermore, although not to market their products as aids to help quit smoking, they offer two different concentrations of nicotine cartridges – high and low.
Sean Schoepflin, founder and CEO of Green nicotine welcomes the regulation of the FDA to help tone down some of the health claims made by other e-cigarette produces, however, believes the ban on the devices or subject to “costly federal drug approval” would be necessary to limit the actions the safer alternative to reach your market.