Seagate and Netbooks
When Acer and Asus initially began pushing Netbooks, it was all about flash memory. But now, most of the little, Atom-powered notebooks have hard drives. And Bill Watkins, chief executive of drive industry leader Seagate, likes it that way. When the 2 Taiwanese Netbook makers first chewed the fat with Seagate about the class, they told Watkins they did not need storage for their little Atom-powered, Linux-based Netbooks since they’d be used only for browsing the internet and all info would be stored in the cloud.
Besides more buyers preferring Windows XP, Seagate claims doubtless one in 4 Netbooks now have solid-state drives, and the rest are good old skool mechanical drives. “For us, it is a big win, since we are able to sell a large amount of drives then,” Watkins related in an interview here at CES. “Everyone tries to low-end storage, but they will not get away with it.”. Not that he believes the Netbook is all that great an idea for Computer makers. Many of them dismiss the idea Netbooks will cannibalize traditional notebooks, as Dell did earlier Fri. at its press event. And it is just gnawing into the $800 notebook market,” he claimed.
Seagate’s chief is famous for being rather frank in his viewpoints, and his opinion on this year’s CES was no different. Per the much-buzzed about Palm Pre, Watkins asserts the company nailed it. It’s taking the things the iPhone doesn’t do well and improving them,” he announced, like a physical keyboard rather than a virtual one. Not for the exact gadgets themselves, but the idea that folk are finding paths to get content off their devices in new tactics. “Why would you need to carry an additional device around?” he asks. “Once they are integrated into devices, ( pico projectors ) will be cool.
That is the next step of taking content off devices and finding different paths to enjoy it.”.
Seagate is here at the gadget spectacular to bump its consumer-oriented storage solutions, like the FreeAgent HD Theater device that permits media stored on an external drive to be connected by dock to both Computer and Television . Purchaser storage is an example of the sole areas that is growing for Seagate. The Computer ecosystem has been battered by the uneasy world economy–the industry is anticipated to see negative unit expansion in 2009, a first since the tech bubble burst in 2001.
As for Seagate, drive cargos were lower in December 2008 than September 2008, the 1st time ever, announced Brian Dexheimer, the firm’s chief sales and selling officer. But client storage devices like the FreeAgent drives have been the one bright spot, with sales rising fifteen p.c on the year. The company, he claimed, is preparing for a “very conservative outlook” this year.