VeriSign Adds buySAFE Merchant Bonding to E-commerce Security
VeriSign will plug the buySAFE solution with its worldwide trusted VeriSign Secure Sockets Layer Certificates and VeriSign Secured Seal solutions, making it increasingly easy for online enterprises to cultivate trust with patrons, according to the details of the new agreement, made public Wed. at the eTail East Meeting in Baltimore. “As the most trusted brand online, VeriSign has long provided solutions that help internet traders boost buyer confidence by building trusted relations, and today’s statement continues this commitment,” VeriSign senior VP and authentication general boss Chris Babel expounded in a press release.
“Combined with VeriSign SSL protection and the VeriSign Secured Seal, buySAFE’s bonding solution enables internet traders to build bigger confidence with Internet buyers, helping drive conversion rates and revenues. VeriSign SSL Certificates with the VeriSign Secured Seal help assure purchasers that their transactions and private info remain secure, and buySAFE’s bonding solution provides consumers added assurance the merchant is trustworthy, stable and able to deliver on the guarantees made.
A two-part trust solution, the buySAFE Seal provides an explicit 3rd party endorsement of a merchant’s quality and trustworthiness, as well as the buySAFE bond option at the checkout, providing customers a choice to buy a bond with 2 benefits : a full guarantee of the exchange details of sale up to $25,000, and 30 days of ID theft protection service.
BuySAFE president and Boss officer Jeff Grass recounted the coalition with VeriSign will be offering web traders 2 highly complementary solutions. “VeriSign’s leadership in authenticating and securing internet sites now mixes with buySAFE’s experience in making sure assured, totally warranted online shopping thru bonding. At a point in time when consumer confidence is low and Internet shoppers feel doubtful, the confidence that web merchants can build with VeriSign and buySAFE is invaluable.”. VeriSign quickly reassured clients that its VeriSign GeoTrust, thawte and RapidSSL brands are safe from those express threats.
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